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Ore-Ida Potato Products, Inc. was formed in 1952 with its first
and largest Ore-Ida® potato-processing facility located in Oregon, right
near the border of Idaho. It was here that founder F. Nephi Grigg procured
many of his potatoes. Thus, the brand name “Ore-Ida®” was born, combining
the first few letters of Oregon and Idaho. This name inspired one of the
world’s most memorable advertising slogans: “When it says Ore-Ida®,
it’s All Righta,” which was used for more than a decade.
One of the most famous Ore-Ida® products are Tater
Tots® shredded potatoes, first created in 1953 when the Grigg brothers
were looking for new ways to use potatoes in their french fry business. They
created bite-sized treats from slivers of potatoes and branded them “Tater
Tots®” shredded potatoes. The first star in the Ore-Ida® family was
born!
Now, over 50 years later, the Ore-Ida® Brand is part of the
Heinz® family of brands and has given birth to over forty new siblings to
its first-born Tater Tots® variety including Golden Fries®, Golden
Crinkles®, Extra Crispy, Easy Fries™, Zesties!®, Crispers!®,
Onion Ringers®, Steak Fries, Hash Browns, Twice Baked, and Mashed Potatoes
-- now packaged with color-coded banners to make it easier to find your
favorites.
Today, the Ore-Ida® Brand is the most trusted and popular
name in the potato and onion business and the nation’s leading marketer of
frozen potatoes.
Great Moments in Ore-Ida History

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